Traveling with Your People:
How Tribe Travel Is Transforming 2025 Adventures
Travel has traditionally been about where you’re going. But in 2025, it’s just as much about who you go with… and why.
It’s less about the destination alone and more about who you’re traveling with and what brings you together, whether that’s family, friends, a shared hobby, or a life stage.
We’ve been seeing an uptick in friend and affinity group bookings, also known as “Tribe Travel” (group travel with a shared purpose). This growing trend is for travelers seeking experiences centered around community, connection, and common interests. Think yoga retreats, milestone birthdays, culinary tours, specialty cruises and wellness escapes.
Ready to explore with your tribe? Reach out, tell us what your group dreams of doing together, and we’ll make it happen.
I’ve had a blast with tribe travel myself many times over and am excited to share all about this growing travel trend:
Tribe Travel, Defined
Tribe travel refers to traveling with a group of like-minded people (your “tribe”) for shared experiences, goals, or passions. It’s about meaningful connection, whether that means reconnecting with old friends, bonding with family, joining a special-interest group, or meeting new people through curated experiences.
Popular Tribe Travel Themes
- Family & Multi-Generational Trips: Grandparents, parents, and kids sharing a villa in Tuscany or going on a Disney cruise together.
- Girlfriend Getaways / Guys’ Trips: A long weekend in Cabo, a golf trip in Scotland, or a wine retreat in Italy.
- Affinity & Hobby-Based Travel: Yoga retreats in Costa Rica, photography workshops in Iceland, or wine harvest tours in France.
- Wellness & Self-Growth Travel: Meditation retreats in Bali or spa and wellness escapes in the Swiss Alps.
- Adventure Travel: Small groups trekking to Machu Picchu, biking through Provence, or diving in the Maldives.
- Celebration Travel: Milestone birthdays, anniversaries, or destination weddings that gather your tribe in one place.
- Faith or Purpose Travel: spiritual journeys, service-based trips, or volunteer experiences that give back.
Why Tribe Travel is Having a Moment
Travelers today are all about connection over collection… it’s less about bringing home souvenirs and more about sharing meaningful experiences. And after years of connecting online, people are craving real-life moments with their favorite people (and even the ones they’ve only known through a screen). Social media and video calls have built communities, and now travel is bringing them together.
Families, friend groups, businesses and online communities are making a point to turn digital connections into real-world adventures. What could be better than that?
Everyone wants something easy, but personalized: group itineraries that feel hassle-free but still have that “just for us” touch. That’s where the expert travel advisors here at The Curated Travel Collection come in: we handle all of the logistics for your tribe. You just show up and make memories.
Let’s not forget the perks: group trips mean better pricing, exclusive tours, and private dining experiences that make the whole thing feel a little extra special.
Our Tribe Travels Together Too
We travel advisors are constantly on the move, traveling to learn about new destinations, adventures, cruise ships, food and wine tours, and more first hand. Why not have fun with our family and friends while doing it?
Our advisors often organize really fun tours and bonding activities for the group, where we can learn even more about a destination’s culture and attractions. Who wouldn’t want to learn how to make guacamole in Mexico on the patio of a resort?
One of our advisors recently took a river cruise down the Danube from Prague to Budapest with four generations of her family to celebrate a milestone birthday and create lasting memories. You can read about her incredible journey here.
I just went on an amazing trip with a bunch of my women friends in the same age group (many of them I’ve known for decades) to reunite since we’re all in different parts of the world now. It was so special to just kick back, relax, reminisce and have a blast like old times.
Certification and ongoing education is always more fun out of town. Our advisors have great success with these group trips where they can get their ongoing education or additional certifications done, but in an environment far more interesting than suburbia.
The Magic of Shared Memories
There’s something powerful about seeing the world together. Whether it’s laughing over a shared meal, watching the sun rise from the same balcony, or discovering a new culture side by side, those moments create bonds that last long after the trip ends.
Travel connects us. And when you travel with your tribe, it transforms you. Whether you already have a group in mind or want to join one that matches your passions, we can help bring it to life.
Ready to travel with your tribe? Reach out today and we’ll plan a trip that’s as effortless as it is unforgettable.
Relax, we’ll take care of everything,
Amy Westerman
President
The Curated Travel Collection
